Our homes, our future

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Art direction

Branding

Campaigns

Events

Social media

Visual identity

Our homes, our communities, our future

The Joseph Rowntree Housing Trust is a (JRHT) is a registered housing association and care provider in Yorkshire and the North East of England. JRHT provides a number of services to their residents and communities. Every year there is an annual residents’ meeting. This campaign aimed to communicate and engage with JRHT residents to raise awareness and participation to the event. I wanted to ensure that the visual communication was positive but realistic and it was inclusive and reflective of a range of diversity and ethnicity. After the first campaign the visual identity became an iconic design and it is still in use in the way JRHT visually communicate with their residents. The visual identity was created to be flexible and adaptable to a series of different supports for both printed and digital output: Social media tiles, invitations, flyers, posters, postcards, and trifold brochures.